The winner of the first ever Love is in the Air competition, organised Harrogate BID, said they were both “shocked and amazed” when their name was drawn.

Harrogate BID is delighted to announce that Elena Wood, who lives near Valley Gardens with her husband and two children, is the winner of the special Valentine’s-themed competition.

The prize package, which could be won by purchasing a Harrogate Gift Card of any value, features two-night stay at the Doubletree by Hilton Harrogate Majestic Hotel & Spa, a helicopter ride with Helijet Aviation, entry to the Turkish Baths, a Slingsby Gin experience, along with a bottle of gin, and a £100 Harrogate Gift Card.

Elena, a stay at home mum who has lived in the town for 10 years, said: “I wanted to get a Harrogate Gift Card for a friend and saw that there was a competition when I was purchasing it online, but I never thought I’d win.

“It feels amazing to win, I was so shocked when I got the email. There are some fantastic prizes and I’m really grateful.

“Thank you so much to the team at Harrogate BID!”

Started in 2019, the Harrogate Gift Card now has over 100 businesses registered including retail, cafés, bars, restaurants, hairdressers and hotels, from national chains to small independents.

Fully funded by the BID, it’s an initiative with the aim of keeping money within the local economy, as the cards can only be spent with registered businesses, not online or out of town.

To purchase a Harrogate Gift Card, please visit: