We Love Harrogate
In February 2022, children from six local primary schools spoke from the heart about why they love their hometown. Their responses were recorded and featured in a film named ‘I Love Harrogate, which was then projected onto the window of a vacant unit on Cambridge Street. The aim of this initiative was to capture the innocence and imagination of our young Harrogate community, which gave everyone a positive and uplifting experience, and in turn gave the town centre a greater community feel. It also gave families and schools in Harrogate ownership within the town centre.
Following from the success of the ‘I Love Harrogate’ project in 2021, ‘We Love Harrogate’ came to life to encourage Harrogate residents and visitors alike to ‘share the love’ for Harrogate. From early February, neon-lights, a pop-up love heart covered in florals, and other enchanting props were installed on Montpellier Mews where the public were invited to share just why they love Harrogate by posting photographs and sharing on social media with the hashtag #ShareTheLoveHG1. Those that used the hashtag were automatically entered into a competition to win a Harrogate Gift Card or a Bettys gift voucher.