Each event has a different sponsor package available, from sponsoring categories to the overall occasion. The list of offerings per event and the cost can be found below. Sponsor opportunities for events not on the list will be announced at a later date.
Harrogate Dog Show category sponsor – 6 available at £100
Last year, more than 17,500 people passed through the Victoria Shopping Centre and the Piazza on the day that the Harrogate Dog Show was held, showing the impact the event had on footfall in the town centre and exposure for the businesses.
Your support will provide you with:
- Presenter mentions on the day,
- Printed logo on certificates,
- Printed in the Dog Show booklet,
- Social media mentioned on dedicated posts,
- Opportunity to showcase pop-up banner or other promotional material,
- Mentions in final press release.
Read more about the 2024 Harrogate Dog Show here.
Celebration of Fashion category sponsor – 6 available at £250
Last year’s Celebration of Fashion was the first organised by the Harrogate BID team. On the day, more than 19,000 people passed through the area which the catwalk was set up on. So, sponsoring a category at this event could lead to valuable brand exposure and promotion.
Your support will provide you with:
- Presenter mentions during event,
- Logo and brand name printed in fashion booklet,
- Social media mentions on dedicated posts,
- Opportunity to showcase on a sponsor or individual pop-up banner or promotional material,
- Adverts on the big screen (at least twice per hour on the day),
- Mentions in the final press release.
Read more about the 2023 Harrogate Celebration of Fashion here.
Great Yorkshire Show – £500
On average, 140,000 people visit the Great Yorkshire Show over the four-day event. We are working with BID Members to set up a ‘mini high street’, offering brand exposure to the tens of thousands of people in attendance.
Your support will provide you with:
- Company logo, name and branding printed on leaflets/handouts,
- Key photo opportunity with prop placed on our ‘mini high street’,
- The opportunity to have a pop-up area promoting your brand,
- Chance to join us for the full four-day event, returning unique and high-level exposure.
Read more about Harrogate BIDs attendance at the Great Yorkshire Show here.
Harrogate Floral Summer of Celebration – £100 per display
Our work with data firm HUQ allows us to see that during last year’s Floral of Summer of Celebration, more than 900,000 people passed through the BID area – a rise of 90,000 on the year before – showing the benefit of offering you sponsorship.
Your support will provide you with:
- Logo and branding printed on signage around the displays across the town for sponsor recognition,
- Dedicated social media posts on each specific display,
- Printed map with sponsor promotions on (logo and intro into business),
- Mentions at the ‘In Bloom’ competitions and announcements,
- Mentions in the final press release.
Read more about the 2023 Harrogate Floral Summer of Celebration here.
Lego Trail – £250
Almost 10,000 people checked in to take part in the most recent Harrogate Lego Trail, so involvement in the promotion will offer exposure to thousands of consumers.
Your support will provide you with:
- Logo placed on dedicated Lego Trail webpage,
- Social media mentions throughout the event,
- Logos on all Lego Trail branding and print,
- Invitation to media interviews with partners.
Read more about the 2022 Harrogate Lego Trail here.
If you would like to offer sponsorship for one of our upcoming events for 2024, or have any further questions, please contact the Harrogate BID team on info@harrogatebid.co.uk
More information on Harrogate BID can also be found on our website on this link: Home – Harrogate BID
