Hello from the Harrogate BID team!

As we move into our second term as the Business Improvement District (BID) in Harrogate, we’re excited to announce the launch of sponsorship opportunities for some of our events taking place throughout the year.

This is the first time we have opened sponsorship for our events in the town as we thought it would be a great chance to offer businesses the chance to promote their offering to Harrogate and a wider audience.

But, first of all we’d like to explain a bit about the BID and what we do to improve Harrogate as a town and encourage people to visit.

Business Improvement Districts (BIDs) are not-for-profit organisations funded by the businesses within a defined area, which in our case is Harrogate town centre. BIDs are formed as an arrangement to improve the local area through services, campaigns and events.

Every BID varies as they work off their own Business Plan – and in Harrogate we have just moved into Term 2, running until 2028, setting ourselves a whole new set of objectives to achieve our overall Business Plan – which can be found here.

During our second term, we have made the decision to open up sponsorship for some of our events, giving your company the chance to spread the word about the great work you do to keep the local economy thriving. Sponsorship is open for events including:

Each event has a different sponsor package available, from sponsoring categories to the overall occasion. The list of offerings per event and the cost can be found below. Sponsor opportunities for events not on the list will be announced at a later date.

Harrogate Dog Show category sponsor – 6 available at £100

Last year, more than 17,500 people passed through the Victoria Shopping Centre and the Piazza on the day that the Harrogate Dog Show was held, showing the impact the event had on footfall in the town centre and exposure for the businesses.

Your support will provide you with:

  • Presenter mentions on the day,
  • Printed logo on certificates,
  • Printed in the Dog Show booklet,
  • Social media mentioned on dedicated posts,
  • Opportunity to showcase pop-up banner or other promotional material,
  • Mentions in final press release.

Read more about the 2024 Harrogate Dog Show here.

Celebration of Fashion category sponsor – 6 available at £250

Last year’s Celebration of Fashion was the first organised by the Harrogate BID team. On the day, more than 19,000 people passed through the area which the catwalk was set up on. So, sponsoring a category at this event could lead to valuable brand exposure and promotion.

Your support will provide you with:

  • Presenter mentions during event,
  • Logo and brand name printed in fashion booklet,
  • Social media mentions on dedicated posts,
  • Opportunity to showcase on a sponsor or individual pop-up banner or promotional material,
  • Adverts on the big screen (at least twice per hour on the day),
  • Mentions in the final press release.

Read more about the 2023 Harrogate Celebration of Fashion here.

Great Yorkshire Show – £500

On average, 140,000 people visit the Great Yorkshire Show over the four-day event. We are working with BID Members to set up a ‘mini high street’, offering brand exposure to the tens of thousands of people in attendance.

Your support will provide you with:

  • Company logo, name and branding printed on leaflets/handouts,
  • Key photo opportunity with prop placed on our ‘mini high street’,
  • The opportunity to have a pop-up area promoting your brand,
  • Chance to join us for the full four-day event, returning unique and high-level exposure.

Read more about Harrogate BIDs attendance at the Great Yorkshire Show here.

Harrogate Floral Summer of Celebration – £100 per display

Our work with data firm HUQ allows us to see that during last year’s Floral of Summer of Celebration, more than 900,000 people passed through the BID area – a rise of 90,000 on the year before – showing the benefit of offering you sponsorship.

Your support will provide you with:

  • Logo and branding printed on signage around the displays across the town for sponsor recognition,
  • Dedicated social media posts on each specific display,
  • Printed map with sponsor promotions on (logo and intro into business),
  • Mentions at the ‘In Bloom’ competitions and announcements,
  • Mentions in the final press release.

Read more about the 2023 Harrogate Floral Summer of Celebration here.

Lego Trail – £250

Almost 10,000 people checked in to take part in the most recent Harrogate Lego Trail, so involvement in the promotion will offer exposure to thousands of consumers.

Your support will provide you with:

  • Logo placed on dedicated Lego Trail webpage,
  • Social media mentions throughout the event,
  • Logos on all Lego Trail branding and print,
  • Invitation to media interviews with partners.

Read more about the 2022 Harrogate Lego Trail here.

If you would like to offer sponsorship for one of our upcoming events for 2024, or have any further questions, please contact the Harrogate BID team on info@harrogatebid.co.uk

More information on Harrogate BID can also be found on our website on this link: Home – Harrogate BID