June has been another busy and productive month for Harrogate BID, in particular for our new manager, Matthew Chapman, who’s already becoming a recognised face around the town centre.
The summer holidays are just around the corner, and speaking to colleagues in the accommodation sector, we know Harrogate is in for a bumper couple of months with home-grown visitors choosing the town as their destination of choice.
It’s also great to hear the Home & Gift Fair will be taking place in two weeks time. And whilst ‘Freedom Day’ is now (fingers crossed) July 19, this is a clear demonstration that the town’s important events industry is making a welcome return.
With half the year already behind us, we are now looking towards the rest of the year – and into 2022 – as how we can best serve our Levy payers. To help us shape our future direction, we are inviting you to complete a short survey.
A big thank you to all those who have already taken the time to do so; the answers and comments received so far are very varied and will give us plenty of food for thought.
As ever, if you have any questions, please do get in touch via email, firstname.lastname@example.org
Sara Ferguson BID Chair
Harrogate BID survey – your views are important
Many thanks to those of you who have already taken part in our survey. Your views, and those of ALL Levy payers, are extremely important to us.
As said previously, we are now at the halfway mark in Harrogate BIDs first five-year term, and we want you to help us shape our future direction and priorities, hence the survey, which is found here: https://form.jotform.com/211602072028341
We ask if you could spare a few minutes to fill it in, and as a thank you, you will entered into a draw in to win a £50 Harrogate Gift Card.
‘Harrogate letters’ to give drab town centre cut-through
Businesses are being asked for their ideas to help give a drab town centre pedestrian cut-through a colourful makeover.We are working in partnership with Oxford Street-based charity, Artizan International, to install eye-catching mosaics in the nine, blocked out windows, on the side of the Boots building, on Cambridge Place.
Whilst each window space will feature a Harrogate letter, the two organisations are asking those who live and work in the town to give inspiration to the individual backgrounds.
BID Manager Matthew Chapman said: “Cambridge Place is an extremely popular pedestrian cut-through between Cambridge Street and Oxford Street, yet one of the drabbest in the town.
“Now, in partnership with Artizan International, we want to give this street a real lift by installing nine colourful and eye-catching mosaics in these nine blocked out windows.
“Whilst each one will feature an individual letter to spell out Harrogate, we are asking for suggestions to create the individual backgrounds. The only proviso being it must be representative of the town itself.
“This could be its spa heritage, iconic buildings, or famous names and businesses associated with the town. We will leave it up to individuals, then choose nine different ideas.
“These will then be turned into mosaics by the Artizan International team, giving this much used thoroughfare a real splash of colour.”
Artizan International Founder Susie Hart MBE said: “We are delighted to be partnering with Harrogate BID on this project, which will help brighten up this part of the town centre.
“I’m really looking forward to receiving the different thoughts, then having our wonderful team create the nine different mosaics.
“In addition to the suggestions, we are also requesting donations of brightly-coloured crockery that help bring these designs to life.
“Harrogate is a very special town, and these nine mosaics will not only give a real lift to this particular area, but make it even more special, and one that people will want to see and photograph.”
Ideas can either be emailed to Harrogate BID at email@example.com, or left with Artizan International, at their shop located at 39 Oxford Street, Harrogate.
The closing date is Friday, July 2.
Become a voluntary Levy payer
Businesses may not know, but they can become a voluntary levy payer.
The annual cost is £300, and as a voluntary payer they will be entitled to all the benefits of currently afforded to all levy payers, including being able to claim up to £750 in match-funded ‘reopening’ grants.
To find out more, email firstname.lastname@example.org
Follow the trail
Without giving the game away just yet, we are now in the process of building an exciting town centre trail, which will be unveiled at the end of July, and be in place until the end of August.
It’s an idea we have been toying with for a while now, and one that is modelled on similar events that have attracted a huge number of
visitors to towns and cities across the UK.
New BID office
We have now moved to a new town centre base, on the first floor of Victoria Shopping Centre, overlooking the piazza and Harrogate Railway Station.
Harrogate BID has funded a set of 250 stickers for Disability Action Yorkshire to give to shops, bars and restaurants, saying they welcome disabled customers.
The stickers are part of the charity’s ongoing accessibility campaign, which has recently seen it working with independent retailers on Commercial Street.
Our barrier baskets, hanging baskets, planters and barrier baskets continue to bring an additional splash colour to the streets of Harrogate town centre.
In total we have installed some 200 plus displays, now with summer blooms, helping to cement Harrogate’s reputation as a floral town.
Town centre businesses given boost with new app
Harrogate BID has launched a new partnership with LoyalFree, the creators of a smartphone app designed to increase footfall and sales in the spa town by encouraging consumers to shop, eat and drink local.
Harrogate is the thirty-first town in the UK to adopt the innovative digital platform, which provides information for locals and visitors alike such as a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails.
BID levy payers will benefit from advertising opportunities, customer insights and social media support, and businesses already signed up include Cafe M, The Crown Hotel and Nutrition Joe’s Urban Cafe.
Matthew Chapman, Harrogate BID Manager, said: “From my previous role with Huddersfield BID, which introduced LoyalFree more than a year ago, I know first-hand the benefits it can help deliver.
“The LoyalFree app now provides Harrogate town centre with a great digital platform to showcase all the amazing businesses here. There is so much on offer in the town, and we hope it will encourage more people to support our local high street.
“Even before our launch, a number of businesses have already signed up to the LoyalFree, which is really encouraging news.”
LoyalFree’s digital trails are one way app users can explore the town’s history, hidden gems and best independents.
There are already some exciting trails live on the app including the Craft Beer Trail, Harrogate Coffee Trail and The Antique, Vintage and Retro Trail, which highlights the best local retailers stocking a great range of quirky curios!
The LoyalFree app can be downloaded for free, here: www.loyalfree.co.uk/download or by searching ‘LoyalFree’ on the iOS and Google play store.