Following another jam-packed, successful year for the Harrogate BID team in 2024, we’re already well underway with plans as we move further into our second term in the ‘jewel in Yorkshire’s crown’.
We’ve got a number of new ideas in the pipeline, which we’re hoping to bring to light throughout 2025. We’ve received so much positive feedback on our events in 2024, with our Members stating they’ve helped to drive both footfall and spend into the town centre at important times of the year.
Kicking off next year will see the return of the Harrogate Self Care Week, following the inaugural event in early 2024. Start the year right by elevating your health and empowering your well-being with a series of classes, workshops and sessions all designed for self care!
Old favourites, from the Harrogate Dog Show and Music Weekender, to the Celebration of Fashion and Lego Trail, are set to return in 2025, with plans to make them even bigger and better than in previous years! We’re always researching different ways to develop the offer in Harrogate, and we’ve got a few new plans in place to do so…
Throughout the year, we’ve visited a number of shows and events to shout about and promote Harrogate far and wide. From a giveaway challenge at the Great Yorkshire Show, to a floral-themed stand at the Harrogate Flower Shows, we feel that speaking to people and sharing useful information and advice helped to bring both new and return visitors into our town centre. We’re hoping to secure spots at a range of diverse events in 2025 to again help share the message of the top offer in our town.
Our Harrogate Gift Card has been another success story for the Harrogate business community again this year, helping to lock thousands of pounds into local economy. We even launched a digital version of the card this year, making it easier and more accessible to purchase and use. Almost 100 businesses across town accept the card, so it really does help you to cover all bases for that perfect present.
Our teams on the street have already begun work on targeted campaigns set to be held across the year, alongside the hundreds of reactive tasks carried out by our Street Ranger team and Town Centre Support Officer.
We brought a number of services in-house across the last year, including planned deep cleans, to keep Harrogate looking the best it can be for local businesses, residents and visitors to our town. We want to maintain Harrogate’s reputation as a ‘must-visit’ destination by making sure it remains a safe, clean and welcoming place to visit, work, eat, drink and live!
We’re delighted to continue to work alongside partners to both deliver and support various campaigns in Harrogate. For example, earlier in 2024 we chose to take on a more administrative role with the Pubwatch scheme in our town, helping to ensure the night-time economy is a safe, enjoyable experience for all.
Watch this space over the next few months for some further announcements on new events, campaigns and services we’re planning to deliver…
If you have any questions or feedback for the Harrogate BID team, please contact us on info@harrogatebid.co.uk