Events & Campaigns

Lego Trail

After popular demand, the Harrogate Lego Trail returned to the town with an Alice in Wonderland twist for a successful second year.

Harrogate BID partnered with the charity Fairy Bricks for a second year in a row, who provide and fundraise for Lego Models for children in hospital to improve their quality of life. From the beginning of August, 15 life-size Alice in Wonderland models took over 15 businesses in the town centre for 3 weeks, from the Mad Hatter to the Queen of Hearts Throne.

The models featured in an interactive trail on the LoyalFree App and had almost 10,000 people take part and also spend time in the town centre over the Summer holidays – double the amount from 2021!