Hello, and welcome to our July newsletter

As our Floral Summer of Celebration draws to an end, our new Lego trail is launched tomorrow!

Fifteen models are currently being installed in businesses across the town centre, and they are already making local news headline and causing a stir on social media.

July has been a very busy month for the BID team, including watering  the wonderful floral displays ensuring they continue to look their absolute best.

We also had a very successful four days at the Great Yorkshire Show, engaging with visitors and selling the town centre as a must-visit destination to shop, eat and drink.

We have also launched our Report a Crime Online campaign, bene delighted to support a number of events hosted by BID Levy Payers, and entertained visitors with a variety of street entertainers.

I would also like to thank those Levy Payers who completed the survey. The results will be published next month.

If you have any comments/suggestions, them please do get in touch.

Yours sincerely


Sara Ferguson
BID Chair

Alice in Wonderland characters star in Harrogate BID’s new Lego model trail

Characters from a classic children’s book have been given a ‘Lego-makeover’ for a new family friendly trail launching in Harrogate tomorrow. (Saturday, July 30)

Fifteen large scale Alice in Wonderland-themed models will be making their debut in a variety of different town centre locations, courtesy of Harrogate BID (Business Improvement District), before heading on a world-wide tour.

These sculptures, crafted from the iconic toy bricks, include Alice, the Mad Hatter, the White Rabbit, Cheshire Cat, Knave of Hearts, Dodo and Dormouse.

And the models for the Alice in Brickland Harrogate Lego Trail, which runs until Saturday, August 20, have been made by Yorkshire charity, Fairybricks, whose team of six builders have taken six months and more than 514,000 Lego bricks to create the masterpieces.

Harrogate BID Manager Chapman Matthew Chapman said: “Last year’s Lego Trail, featuring a number of well-known Harrogate landmarks, was a huge success, hence its return this summer.

Full detials and where you caa see the models can be found here.

Harrogate Station Gateway Project – Further Consultation

A third and final round of consultation into the £10.9m Harrogate Station Gateway Project has just been launched.

The consultation concludes on August 23, 2022. Members of the project team will be at Victoria Shopping Centre at the following times:

  • Thursday 4 August, 11am – 4pm
  • Friday 5 August, 11am – 4pm
  • Saturday 6 August, 11am – 4pm

There is also an online event being held at 6pm on Wednesday August 10.

Harrogate BID Chair Sara Ferguson said: “It is vitally important that as many people as possible make their views about  the Harrogate Station Gateway Project known, that’s why we are asking all our Levy Payers, landlords and town centre employees to take a few minutes to fill in the survey.”

Full details can be found here.

Harrogate Gift Card welcomes 100th participating business

Allertons Hair and Beauty Salon, located on Montpellier Street, has become the 100th business to join our popular Harrogate Gift Card scheme.

These cards can be pre-loaded with any value up to £500, which can be spent in participating shops, bars, restaurants and other businesses, helping to boost the town centre economy.

Harrogate BID Manager Matthew Chapman said: “I’d like to say a big hello to Allertons Hair and Beauty who become our 100th participating Harrogate Gift Card business partner.

“It’s fantastic having them onboard, and means the choice of services that can be paid for by one of the Harrogate Gift Cards has just got wider.

“The cards can’t be redeemed online, so it means those in possession of one has to come into town, which is great news for businesses, and even better news for the town centre economy.”

Further information about the Harrogate Gift Card, which is free for businesses to sign up to, can be found here.


Joint BID and Chamber Summer Social Event

Invitations to our August BID Club, which we are hosting in conjunction with Harrogate District Chamber of Commerce at 63rd + 1st on Albert Street, went out earlier this week.

Being held straight after work on Monday, August 8, it will be a great opportunity to meet and chat with fellow Levy Payers and Chamber members over cocktails and canapes.

Tickets are restricted to 65 per organisation.

If you haven’t received yours, please check your spam/junk folder.

Harrogate Beer Week Is Back 

Harrogate’s second annual Beer Week is being held  between September 19 and 25.

Funded by Harrogate BID, details of this year’s event will be published shortly.

Further infotrmation, plus a look back at last year’s Harrogate Beer Week, can be found here.

Thank You

A big thank you to all of our Levy Payers who took the time to complete the survey.

We are now carefully going through all the answers and comments, and what you have told us will help us to shape our new business plan, which will be published in the first quarter of 2023.