Harrogate BID is again funding free festive parking to help attract shoppers and revellers into the town centre this Christmas and New Year.

Starting this week – and running through to Thursday, January 5 – the organisation is providing free parking between 3pm and 7.30pm in the town’s Victoria Car Park on Mondays, Tuesdays, Wednesdays and Thursdays.

The aim of the ‘free after three’ is to encourage visitors to the town centre to shop, eat and drink during the quieter days of the week, helping support Harrogate’s retail, hospitality and entertainment sectors.

Harrogate BID Manager Matthew Chapman said: “Once again, we are delivering on our pledge to retailers to provide free parking in the town centre during the run up to Christmas, which is traditionally one of the busiest periods in their calendar.

“And whereas in the two previous years ‘free after three’ has ended just before Christmas, I’m delighted to say that this time we are extending it right through to Thursday, January 5, which we know will be beneficial to both visitors and businesses.

“‘Free after Three’ is only available in Victoria Car Park, which has ample space. It links directly to Victoria Shopping Centre, giving easy access to the heart of the town centre and the wonderful shops, bars, restaurants and entertainment venues Harrogate is home to.

“This initiative is one strand in our 2022 Christmas campaign, which is seeing us sponsoring the North Pole Post Office, Candy Cane Express road train, Father Christmas Experience, Christmas Shop Window Competition, and of course providing the superb Christmas lights.”