Marketing & Promotions

Great Yorkshire Show

Promoting Harrogate Town Centre at the Great Yorkshire Show

In July 2022, the Harrogate BID team attended the Great Yorkshire Show to help promote the town as a must-visit destination to those attending the show. Harrogate BID shared a stand with Destination Harrogate to not only promote its own summer trails, campaigns and activities, but to showcase the wonderful retail, hospitality and leisure offering that Harrogate is famed for.

Harrogate BID gave town centre businesses the opportunity to promote any deals or campaigns that they may have over the week of the Great Yorkshire Show, or in the coming weeks to encourage Great Yorkshire Show attendees to visit the town centre, the deals were showcased on a dedicated deals webpage that Harrogate BID had created. This initiative was part of Harrogate BIDs objective ‘Marketing, Promotions and Events’ and aimed to promote Harrogate town centre to a vast audience who may not normally visit the town.