The BID team were delighted to bring another successful celebration of Harrogate’s floral heritage to key locations around the town centre.
Each of the 10 dazzling displays celebrated the theme of ‘Friendship’ and how relationships are formed through the floral community – to coincide with the Royal Horticultural Society’s (RHS) 60th anniversary.
From Floral Arches of Bloom and a Heart of Flowers, to a Botanical Garden and a Flower Family, every installation had its own exclusive back story and meaning, helping to promote Harrogate as not only a fantastic floral destination, but also as the jewel in Yorkshire’s crown.
The Business Improvement District (BID) has received plenty of positive feedback on this year’s trail, with both visitors and residents enjoying the floral-themed fun.
Figures from the data firm HUQ show that more than 585,000 visitors passed through the BID area from July 19th to August 2nd, the two-week period the Floral Summer of Celebration was held on.
The promotion of the event on social media was also a success, with the official video receiving more than 32,000 impressions and reaching over 21,800 users on Facebook.
The BID is hoping to claim another victory in the Yorkshire in Bloom awards, with winners set to be revealed during a ceremony in September. The In Bloom judges were in attendance on the launch day of the celebration.
The Floral Summer of Celebration is held every year to not only highlight Harrogate’s floral heritage, but also promote the town as a must-visit destination over the summer.
The event is held annually in addition to the BID’s work to maintain Harrogate’s floral offering, which includes planters in doorways, over 200 barrier baskets and much more.
To find out more about Harrogate BID and the services, campaigns and events we offer, please email the team on info@harrogatebid.co.uk