The phrase ‘AI’ seems to be on the tip of everyone’s tongue in the business world these days, but what is it and what does it mean for the future?

Artificial Intelligence, shortened to AI, is technology that allows computers and machines to replicate human intelligence, problem solving and activity. It can carry out tasks that would normally require control or support.

According to experts, AI is on track to become an important part of everyday life, not just in the workplace. It is currently used in many different sectors around the world, from health care and retail, to banking and manufacturing. It has been suggested that more than 50% of businesses worldwide now work with AI tools, such as Chat GPT, to improve efficiency, automation and decision-making processes.

While AI is used across the business world to make improvements to companies in a variety of sectors, there are also fears that it could cause disruption to some jobs and industries. But experts suggest that AI should be used to enhance and benefit job roles, rather than replace them.

So, what does the future of AI look like in Harrogate?

On this month’s blog, we’ve worked with special guest Chelsea Talbot, Managing Director of the Positive Influence Agency. Chelsea has shared her thoughts on AI and how she feels it may impact the business market in our town in the future:

The future is now! Artificial Intelligence (AI) is no longer just a concept from science fiction, it’s a powerful tool that’s transforming industries and is reshaping the way we live and work. But how can you leverage this new and exciting device to elevate your business? Let’s unravel the mysteries of AI and uncover its incredible potential.

Before we share some tips and tricks that will hopefully help you successfully navigate the choppy waters of Artificial Intelligence, let’s talk about the AI elephant in the room…

In recent national news a certain ‘experience’ came under fire when customers were left more than a little underwhelmed with what they witnessed. If you’re unfamiliar with this news item, search for ‘Edinburgh Wonka Experience’ and marvel at the wonder that is a ‘perfect’ example of how not to use AI in business…

AI can generate images at the touch of a button when given basic details, but using this in place of actual imagery of a product or service is not advised. In this new age of social media, we may strive to ‘go viral’ but at what cost?

Let’s pull focus on the positive ways AI can enhance local businesses in the Harrogate district, we’ve pulled together some key areas where AI could benefit your business.

Competitive Advantage – Mastering AI technology can give your business a competitive edge in the local market, as embracing AI early on, you position your business as forward thinking and tech savvy, attracting customers who value innovation.

Improved Customer Service – AI-powered chatbots can provide instant responses to customer inquiries, enhancing the overall customer experience and saving time and resources.

Enhanced Marketing Efforts – AI tools can analyse customer data to create targeted marketing campaigns, increasing the effectiveness of your advertising efforts.

Streamlined Operations – Automation of routine tasks such as scheduling, inventory management, and invoicing can free up time for you to focus on more strategic aspects of your business.

Embracing AI opens doors to new opportunities, challenges us to think differently and propels us into a world of endless possibilities. Here’s to a future powered by AI and the boundless potential it holds!

If you’re a BID Member already using AI in your day-to-day business, let us know how you experience has been by emailing